Brand New Brand (posted 12th January 2018)
January is off to a flying start in the Suna studio. We have had installs across London this week, from a quirky two bed apartment and marketing suite in Camberwell, to a sumptuous four bed house in a prime location in Richmond, backing on to the park. Deer grazing in your back garden, anyone?
Another major new project in Suna-world is also now underway, our Brand New Brand (see what I did there?). We kicked off with a chatterfull (sorry, that's not actually a word, but I like it) briefing, a great meeting of the minds when we got together with our new branding company, Marmalade, and our comms company, Oracle. I swear we didn’t spend the whole time talking about what party we would have to launch the brand, though it did keep popping up onto the agenda. The burning question is whether we go for a gin, vodka or rum theme. Important decisions, I'm sure you'll agree.
We think we might have terrified Marmalade with our rambling brief outlining everything our brand has to cover. As a studio that works closely with a client’s brief, placing great emphasis on the development’s location and market, the vast array of work we undertake, from high end spec to shared ownership show homes, from country homes to penthouse pads, means that our new brand has a pretty tricky job to do. It has to work alongside such a wide variety of work and also be imbued with the personality and passion and enthusiasm that is synonymous with working with the team at Suna.
As a bit of inspiration we drew up a visual brief, outlining some of our wish list of developers and developments, some of the most iconic Suna work over the years, and some of our favourite brands, websites and blogs. An onerous task that I bravely undertook. OK, maybe not so onerous, sitting on my sofa in front of the fire, glass of wine in one hand, iPad in the other. It’s a hard life.
Now Marmalade have the task of translating our visual brief, our ping pong chatter yesterday, backwards and forwards between Helen and I. We really know what we want, we just don’t know what it looks like yet. So we’ll leave that to the experts and we’ll turn our attention to the bigger, more important questions. Will it be gin, vodka or rum?
For a peak of some of our favourite branding take a look at my Pinterest board