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Home is where the Heart Wood is for Dulux 2018 (posted 15th September 2017)

Home is where the Heart Wood is for Dulux 2018


Dulux have announced their colour of the year for 2018, and it is Heart Wood. Described as a warm neutral, with a hint of heather, this colour (and it’s partnering palettes) were inspired by warm wooden materials.


Home is where the Heart Wood is for Dulux 2018
Home is where the Heart Wood is for Dulux 2018
Home is where the Heart Wood is for Dulux 2018


Dulux and their global colour expert team predict that this colour of the year and its accompanying palette will allow you to instantly feel at ease at home, creating a cosy space with the nourishing warmth of inspirations of wood. Dulux has also handily devised three home-types with palettes to match so that everyone can benefit and use Heart Wood in their homes!


The comforting home: a relaxed haven, a shelter to find balance. Think a combination of warm earthy tones with clay and blush pink.  
Home is where the Heart Wood is for Dulux 2018
Home is where the Heart Wood is for Dulux 2018 
Home is where the Heart Wood is for Dulux 2018


The inviting home: Comfortable with effortless style. Think softer pastels framed by graphic borders of coal and dark blue.
Home is where the Heart Wood is for Dulux 2018
Home is where the Heart Wood is for Dulux 2018
Home is where the Heart Wood is for Dulux 2018
Home is where the Heart Wood is for Dulux 2018


The playful home: Inspirational and energetic. Think rich and yellow-toned greens with golden shades.
Home is where the Heart Wood is for Dulux 2018
Home is where the Heart Wood is for Dulux 2018
Home is where the Heart Wood is for Dulux 2018


As an interior design company, colour is an incredibly useful and powerful tool as it plays an integral role in creating and enhancing an emotion in a space. So, it was interesting to note that Dulux, when selecting their 2018 Colour of the Year, foresee a period of turbulence. The “mood is felt to be one of unpredictability and uncertainty. A world in which we don’t know what the news will bring every day; a world with more expectations and more demands on our time; a world of division, and a world where we have greater access to information and choices than ever before. As life gets faster, now is the time to choose to press pause. Our home needs to be a place where we can turn down the noise -  shut the door on the outside world and step into a place that is uniquely ours. Our home needs to be our sanctuary, a space where we can all look forward to… A Welcome Home.


It’s this theme – A Welcome Home – that encapsulates 2018’s Colour of the Year and the subsequent trends that will permeate the way consumers choose to live and style their homes throughout the year ahead, whether that’s a space to retreat into, share with loved ones or energise and inspire.”


Home is where the Heart Wood is for Dulux 2018
Home is where the Heart Wood is for Dulux 2018
Home is where the Heart Wood is for Dulux 2018


Rebecca Williamson, Senior Colour and Design Expert, adds: Dulux’s colour of the year for 2018, Heart Wood, is incredibly versatile, and connects beautifully with the accompanying trend palettes for the year ahead. Providing the comfort and reassurance we’re all seeking, it’s the perfect antidote to the mood of the moment – channeling a real sense of calm and warmth during such times of uncertainty. We can’t wait to see homes across the globe transformed into true sanctuaries.




Have a great weekend,


Lucinda


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