Spot the Difference : From CGi to completed design (posted 24th October 2012)
It is the nature of working with large scale property developers that a design evolves from its first concept, elements change and details get lost in the budgetry process, but with our creative, innovative, yet practical and 'site-friendly' approach to designing for developers, it is really reasssuring to review how close to concept the final product always seems to end up looking.
After 12 years in the industry we are proud to be able to work alongside developers from the first stage of a development, presenting design concepts and interiors that are 'fulfill-able' (is that a word?!), without exceeding budgets, or expecting the impossible from a volume builder. We work with bespoke items, but bespoke items that have been standardised across the whole site, so that on-site joiners are not having to produce one offs for every situation, but can roll out a 'one size fits all' solution, and so resulting in a one-off bathroom that cannot be seen on any competitors development, but is easily implemented on a practical level.
We enjoy walking into meetings full of site managers and buyers and people who generally think of interior designers as a little bit fluffy, and winning them over, not only with our designs but with our ability to take into account the build-side of the project, and the practicalities of rolling out a design across large volumes.
To prove my point, these images illustrate our initial design concepts on a number of projects, next to the finished result. Okay, okay, it IS quite easy to spot the difference! Our photoshop skills aren't quite up to super dooper CGI standards! And as I said, small details might go awary under a surveyors 'beat down the price' red marker but generally the concept comes to fruition. How satisfying is that!
THE LOXFORDS MARKETING SUITE
LEONARD STREET MARKETING SUITE
CENTRAL SQUARE CONCIERGE
CENTRAL SQUARE APARTMENT ENTRANCES
THE LOXFORDS, HIGHBURY KITCHEN
THE LOXFORDS, HIGHBURY BATHROOMS